Branding photography is more than just a headshot. It's about telling your story in a way that resonates with your ideal clients — and for Hue Florals, that meant stepping outside the studio and into the heartbeat of the city.

This isn’t your average flower shop.

Hue Florals specializes in bold, modern arrangements that bring unexpected color and edge to traditional floristry. So when it came time to capture his brand in photos, a typical garden backdrop just wouldn’t do. We knew we needed something that would match the vibrance and vision of his work — and that’s exactly why we took this branding session to the streets.

A florist having a branding session in dowtown Calgary.

Urban Vibes Meet Floral Design

Urban settings offer an energy that’s hard to replicate indoors or in nature. The mix of texture — concrete, brick walls, metal staircases, downtown views — all became the perfect canvas to let Matt’s florals pop.

We shot in alleyways, against brick modern buildings, and staircases. The contrast between the gritty city elements and the lush, artful florals created a look that felt unexpected, fresh, and totally on-brand.

Standing Out in a Saturated Market

Florists are everywhere — but a brand like Hue Florals isn’t trying to blend in. They’re here to disrupt.

An urban branding session immediately sends that message. It’s bold. It says: “I am not just your average florist.” It positions Matt as the go-to for modern weddings, stylish corporate events, and clients who value aesthetic innovation.

This is the magic of intentional branding photography. We’re not just capturing pretty photos — we’re creating a visual identity that sticks.

A florist walking in downtown Calgary for a branding session.

Showcasing the Artist Behind the Brand

Yes, the florals were the hero, but we also focused on capturing the artist himself— the hands that build the arrangements, the behind-the-scenes moments, and the joy in his process. Because in today’s brand landscape, people don’t just want to see what you do — they want to know who you are.

By shooting in real city spaces, we were able to tell a fuller story: Hue Florals isn’t just a product — it’s a personality.

Hue Floral’s Signature Style

What sets Hue Florals apart isn’t just the bold color palettes or unexpected pairings — it’s the intentional artistry behind every stem. Each arrangement feels like a living sculpture, blending structure with spontaneity. From moody, dramatic bouquets to airy, sculptural centerpieces, Matt’s work strikes a perfect balance between modern design and organic movement. Every floral piece tells a story, evoking emotion and elevating whatever space it touches. And when paired with the raw, industrial backdrop of the city? Pure magic.

A florist sitting on a metal staircase in Calgary for a branding session.

Thinking of Your Own Branding Session?

If you’re a creative entrepreneur, small business owner, or artist looking to elevate your brand, consider going urban. A city backdrop offers drama, contrast, and a visual punch that immediately sets you apart.

Don’t settle for stock-photo vibes. Show your edge. Tell your story.

Ready to book your own branding session? Let’s create something that looks and feels like you.